Portfolio preview · Built around Pooja's published work For review before launch

A THOUGHTFUL SOCIAL PRESENCE

A little strategy.
A lot of personality.

Social media strategy, content, and account management for brands ready to show up with more clarity and consistency. From finding your direction to planning your next post, let's bring your brand's personality into the picture.

The person behind the posts.
Pooja Shah / The Social Fernish
Virtual Aisha & MedTrax, in the feed MedTrax brand introduction post featuring its community Virtual Aisha travel collage from the Elbrus series
a little
strategy
in every detail
SELECTED ACCOUNT WORK / THE SOCIAL FERNISH

01 / SELECTED WORK

Ideas made
tangible.

From travel storytelling and community-led social content to website design: explore the work, my contribution, and the thinking behind each piece.

Explore the original portfolio

02 / THE CONCEPT NOTEBOOK

Imagine your
brand here.

Explore Pooja's original "If I was your social media manager" series, organised by the businesses it imagines.

6 creative directions

Self-initiated strategy concepts. Original artwork from The Social Fernish's Instagram; these examples are not commissioned client campaigns.

03 / HOW I CAN HELP

Support that fits
your brand.

Start with the support you need most. We'll shape the scope together around your goals, content, and the work you already do.

01 / FIND YOUR DIRECTION

Strategy &
clarity.

For brands asking what to post, how to look, or where to start. Take a closer look at your current presence and find a direction that feels like you.

  • Brand audit
  • Strategy session
  • Instagram feed makeover

A starting pointA review of your social presence, a strategy conversation, or a refreshed feed direction.

Let's find your direction
02 / BRING IT TO LIFE

Content &
character.

For brands with ideas that need bringing together. Turn your direction into visuals, captions, and a content calendar that makes planning easier.

  • Monthly content calendar
  • Content creation & editing
  • Captions & hashtag strategy
  • Custom Canva brand templates

What this can includeA monthly content plan, edited posts and captions, or Canva templates you can reuse.

Let's talk content
03 / KEEP SHOWING UP

Management &
consistency.

For brands looking for support with the day-to-day work of social media. Keep publishing, stay connected to your community, and learn from performance.

  • Scheduling & publishing
  • Community engagement
  • Monthly performance reports

Ongoing supportHelp with publishing and community interactions, alongside a monthly look at performance.

Let's talk management

These are starting points for a custom plan. We'll agree the deliverables and whether you need project-based or ongoing support during our conversation.

View the full service guide
the face behind
The Social Fernish
Pooja Shah, founder of The Social FernishHello, I'm Pooja.

04 / THE PERSON BEHIND THE POSTS

Meet Pooja.

A creative eye.
A marketing mind.

I'm Pooja Shah, the person behind The Social Fernish and a Marketing graduate from Mahidol University International College with a minor in Communication Design.

Through internships and collaborative projects, I've gained experience in digital marketing, market intelligence, and social media content creation. My work brings together social media marketing, creative design, and content editing.

I created The Social Fernish to connect with brands and build something meaningful, one post at a time.

Animation & motion

I pursued a minor in Creative Animation, creating animated GIFs and video animations.

My introduction on Instagram
The Social Fernish on LinkedIn

05 / FROM THE FEED

Notes, ideas,
and a little BTS.

Explore on Instagram

YOUR BRAND'S NEXT CHAPTER

Let's make
something click.

Have a brand in mind? Tell me a little about it, then book a free 45-minute discovery call to explore your goals and the support you're looking for.

On the call, we'll discuss your goals, content needs, and the support that could fit your brand. The scope and deliverables are agreed together.

EMAIL POOJA

thesocialfernish@gmail.com
01

Tell me about your brand.

Complete a short form about your business and the social media challenges you'd like help with. Then return here to choose a time for your call.

Start your enquiry

Prefer to start by email? Tell me about your brand.

The form and calendar open in new tabs. Keep this page open to move from your enquiry to booking.